09 June 2011

No turning back for Sony despite hacks


NO GOING BACK: Hirai says connectivity is central to the PlayStation experience.
LOS ANGELES: The head of the Sony Corp unit that makes the PlayStation3 game console said there's no going back on a push to offer always-connected play, despite a series of hacks that downed its network and will cost the company US$173mil (RM519mil) in special costs.

Kazuo Hirai, group chief executive of Sony Computer Entertainment Inc, told The Associated Press that connectivity is central to the PlayStation experience.

He was giving an interview after introducing Sony's latest handheld gaming device, the PlayStation Vita, which can use cellphone and WiFi coverage, and allows players to compete directly with PlayStation3 users at home.

Sony also plans to bring PlayStation games to smartphones that run on Google Inc's Android operating system.

"There's no turning back on the use of networks in the interactive experience that we want to bring to our customers," he said. "Just like you can't imagine having a PC that's not connected, I really can't imagine a console that is not able to connect to the networks and do online gameplay."

Sony has estimated that a series of hacks will cost it the US$173mil, racked up to pay for increased customer support, freebie packages to welcome back customers, legal costs, lower sales and measures to beef up security.

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